Maya Lane Studio
Welcome packet
Welcome, Northshore Coffee Co.
Thanks for choosing me for your new logo. This page explains how we’ll work together, so you always know what’s next and what I need from you.
Your project
your new logo
- Three logo concepts to choose from
- Your final logo and its variations
- Files for web and print, in color and in black and white
How we’ll work
Nov 4–6
Kickoff and brief
A call about your business, your customers, and what the logo needs to do.
Nov 9–13
Concepts
Three directions to choose from, each with a short note on the thinking.
Nov 16–27
Refinement
Your favorite, refined together, round by round.
Nov 30 – Dec 4
Final files
Your logo in every format you need, for web and print.
Giving feedback
Your feedback shapes the design. A few things help me get it just right:
- Start with your first impression. How the whole design feels, as your customers might see it, is often the most helpful thing to hear.
- Show me where you mean. A comment pinned to the spot, or a screenshot with an arrow, helps me find it straight away.
- Tell me what’s not quite working, and why. You don’t need the fix; that part’s my job. “It feels a little playful for our customers” gives me plenty to work with.
- If others are weighing in, it helps to gather everyone’s thoughts into one reply, so nothing gets missed.
- If you can, reply within 3 working days. It keeps the dates above on track.
- When you’re happy with a design, approve it, and we’ll move on to the next step together.
Your project includes 2 rounds of changes. If you’d like more, extra rounds are billed separately.
What I need from you
- Your current logo, if you have one
- Logos you like, and ones you don’t
- A few words on your business and customers
- One person who gives feedback and approves
Paying
A 50% deposit books your start date. The rest is due 14 days after the final invoice. Final files are delivered once the final invoice is paid.
Staying in touch
Email me at maya@mayalane.studio. I reply within one working day. I work Monday to Friday, 9 to 5 ET.